Macro Reaction

US retail sales · 115 releases since 2017

Bitcoin Retail Sales Reaction: BTC After US Retail Sales

BTC moves 1.3× a normal hour after US retail sales; 12% of releases give it a top-10% hour.

n=115 releases since 2017

BTC typically moves ±0.39% in the first hour after US retail sales (median size), about 1.3× a normal hour, and that first move has reversed by +4h in 32% of releases.

Next release:

The interactive explorer needs JavaScript. The full table of every release is below.

Average path after the release

avg directionmiddle 50% of releasesaverage size of move (either direction)filtered average, for comparisonmost recent releaseZoomed to the average line, so the spread band runs off the edges. Choose "Show full spread" to see all of it.

Distribution of moves

Each bar counts releases whose move fell in that range. Tails are grouped at the edges.

Every selected release

Click a row to chart that release · click a column to sort

At a glance

Advance monthly retail sales from the Census Bureau, out at 8:30am New York time around the middle of the month, is the first hard data on US consumer spending each month.

Releases tracked
115
2017-01-13 → 2026-10-15
BTC avg first-hour move
0.54%
1.1× a typical hour
First-hour move reversed by +4h
32%
BTC, n=115 · ETH 36%
BTC higher after 1 day
53%
median +0.08%

How much bigger than normal, by market

Median move after a release vs a matched normal window (crypto: same hour on quiet weekdays; SPY/QQQ: opening hour, or 2pm ET for FOMC, on days without the release; GBP/USD: daily fix). Top-10% = share of releases giving a move bigger than 90% of normal ones; 10% would mean no effect.

Market× normalTop-10%nNotes
HYPE2.6×20%10not clearly above noise, thin trading inflates this, small sample, 2022+ only, misses earlier cycles
ZEC2.0×43%7not clearly above noise, thin trading inflates this, small sample, 2022+ only, misses earlier cycles
ETH1.4×13%107not clearly above noise
QQQ1.3×8%111
SPY1.3×12%113
BTC1.3×12%115
ADA1.3×14%57not clearly above noise, thin trading inflates this, 2022+ only, misses earlier cycles
GBP/USD1.3×21%115
LINK1.2×17%70not clearly above noise, thin trading inflates this, mostly 2022+
LTC1.2×13%109not clearly above noise
XRP1.1×11%115not clearly above noise
SOL1.1×12%48not clearly above noise, 2022+ only, misses earlier cycles
DOGE1.1×16%44not clearly above noise, thin trading inflates this, 2022+ only, misses earlier cycles
BNB0.0×0%9not clearly above noise, thin trading inflates this, small sample, 2022+ only, misses earlier cycles

Summary

Asset / horizonMedian move% upAvg absolute moven
Bitcoin (BTC) +1h+0.04%53%0.54%115
Bitcoin (BTC) +4h+0.07%54%1.31%115
Bitcoin (BTC) +1d+0.08%53%2.28%115
Bitcoin (BTC) +7d+0.95%54%7.25%115
Ethereum (ETH) +1h+0.07%55%0.69%107
Ethereum (ETH) +4h+0.14%53%1.59%107
Ethereum (ETH) +1d+0.20%54%2.79%107
Ethereum (ETH) +7d-0.14%50%9.13%107
GBP/USD next noon NY fix+0.07%52%0.50%115
GBP/USD +7d+0.00%50%1.00%114

Every past release

BTC/ETH: Bitstamp BTC/USD and ETH/USD price at the exact release minute vs +1h/+4h/+1d/+7d. "Reversed?" = the +4h move has the opposite sign to the +1h move. GBP/USD: first Federal Reserve H.10 noon New York fix after the release vs the last fix before it (for 8:30am ET US releases this is the same day's noon fix). Click a date for the official release.

Release (UK time)BTC +1hBTC +4hReversed?BTC +1dBTC +7dETH +1hETH +4hGBP/USD next noon NY fix
Source ↗-1.03%+1.24%yes+1.53%+0.95%-1.12%+2.51%+0.78%
Source ↗-0.22%-0.19%no+1.38%+12.63%-0.26%-0.42%-0.21%
Source ↗-0.20%+0.35%yes+0.16%+22.04%-0.37%+0.33%+0.44%
Source ↗+0.10%+0.55%no-1.58%+1.93%+0.07%-0.11%-0.09%
Source ↗+0.35%+2.43%no-0.78%-2.95%+0.65%+2.17%-0.28%
Source ↗+0.66%+2.72%no+1.42%-2.97%+0.31%+2.34%-0.30%
Source ↗+0.04%+0.51%no-3.47%+4.78%+0.03%+0.16%+1.11%
Source ↗+0.70%+1.39%no-2.49%-0.86%+0.70%+0.90%-0.02%
Source ↗+0.48%+2.57%no+1.85%-6.74%+0.34%+2.05%+0.07%
Source ↗-0.50%-0.05%no-0.34%+0.46%-1.07%-1.13%+0.37%
Source ↗-0.51%-0.17%no-1.03%-0.30%-0.52%+0.07%+0.60%
Source ↗+0.12%+0.47%no+0.90%-2.11%+0.25%-0.79%+0.33%
Source ↗-0.18%-1.39%no-0.98%-5.70%-0.05%-4.76%+0.24%
Source ↗+0.35%+0.92%no+1.48%+0.93%+0.22%-0.82%-0.10%
Source ↗-0.06%-1.43%no-0.91%-0.55%+0.26%-2.47%-0.62%
Source ↗+0.05%+0.61%no+1.05%+8.50%+0.35%+0.24%-0.08%
Source ↗-0.58%+0.76%yes+0.75%+11.33%-0.85%-0.15%+0.18%
Source ↗-0.44%+0.46%yes-0.77%+4.94%-0.59%+0.39%+0.55%
Source ↗+0.07%+0.83%no+1.29%+2.79%+0.45%+1.91%+0.65%
Source ↗+0.54%+1.07%no+3.79%+2.72%+0.82%+0.96%+0.26%
Show the other 95 releases
Release (UK time)BTC +1hBTC +4hReversed?BTC +1dBTC +7dETH +1hETH +4hGBP/USD next noon NY fix
Source ↗+0.22%+0.07%no-2.29%-11.97%+0.03%-1.07%+0.22%
Source ↗-0.31%-0.01%no+1.52%+9.04%-0.88%-1.78%-0.61%
Source ↗-0.00%+0.49%yes+1.05%+0.43%+0.12%+0.43%+0.06%
Source ↗+0.14%+2.95%no+1.10%+7.39%+0.30%+2.45%-0.29%
Source ↗+0.77%+1.92%no-0.97%+4.33%+0.64%+1.15%+0.11%
Source ↗-0.49%+0.47%yes+1.00%+3.66%-0.66%+0.81%-0.22%
Source ↗-0.24%-0.71%no+0.06%-5.96%+0.10%+0.88%+0.08%
Source ↗+2.59%+3.46%no+5.91%+11.73%+2.36%+2.42%+0.56%
Source ↗+0.27%-2.94%yes-4.37%-0.20%-0.19%-2.51%+0.07%
Source ↗-0.34%-3.50%no-6.96%-7.49%-0.35%-2.65%-0.39%
Source ↗+0.52%+0.07%no+0.34%-1.81%+1.24%+1.19%+0.14%
Source ↗-0.23%-0.52%no-0.58%-5.97%+0.17%-0.53%+0.07%
Source ↗+0.42%+1.08%no+0.08%+3.68%+1.10%+1.40%+1.92%
Source ↗+0.26%+0.94%no+2.34%+1.13%+0.23%+0.04%-0.42%
Source ↗-0.51%+0.39%yes-0.13%+21.54%-0.42%-0.15%+0.07%
Source ↗+1.02%+0.90%no+0.08%+1.00%+0.52%+0.73%-0.62%
Source ↗+0.13%-0.05%yes-0.89%-11.14%+0.17%-0.01%+0.43%
Source ↗-0.24%+0.13%yes+0.24%-2.42%-0.01%+0.31%-0.18%
Source ↗+0.45%+0.28%no+2.37%+20.61%+0.26%+0.35%+0.52%
Source ↗+0.14%-0.11%yes-1.36%+1.23%+0.25%+0.23%-0.26%
Source ↗-0.48%-2.05%no-1.33%-8.68%-0.65%-2.79%-0.91%
Source ↗+1.23%-1.76%yes+0.72%+14.06%+0.77%-2.50%-0.94%
Source ↗-0.28%+0.12%yes+7.76%+5.76%-0.46%-0.29%-1.04%
Source ↗+0.73%-1.55%yes-2.26%+6.71%+0.75%-1.95%+0.86%
Source ↗-0.03%-0.70%no-3.16%-4.26%+0.05%-0.31%-1.63%
Source ↗-0.46%-0.53%no-0.60%-0.49%-0.89%-0.94%-0.01%
Source ↗+0.39%-1.65%yes-2.28%-4.44%+0.53%-1.92%-1.20%
Source ↗-0.28%-1.46%no-1.43%-4.45%-0.52%-5.57%-0.80%
Source ↗+0.07%-0.97%yes-0.51%-9.06%-0.09%-1.69%-0.50%
Source ↗+0.76%-0.60%yes-1.01%+13.57%+0.80%-0.55%+0.25%
Source ↗+1.07%-0.01%yes+0.12%-3.39%+1.39%-0.74%+0.38%
Source ↗+0.01%-1.74%yes-2.12%-4.43%-0.15%-2.61%+1.61%
Source ↗+0.50%-2.65%yes-1.99%+3.72%+0.43%-2.03%-0.15%
Source ↗-0.29%-0.95%no+0.97%+3.53%-0.14%+0.27%+0.24%
Source ↗-0.72%-0.65%no-3.18%-11.25%-1.48%-0.99%+0.34%
Source ↗-0.05%+1.76%yes+1.36%-9.29%-0.21%+2.05%-0.39%
Source ↗+0.19%-1.20%yes+2.50%+1.84%-0.21%-2.93%-0.08%
Source ↗+0.56%+0.24%no-0.23%-5.89%+1.54%+1.29%-0.11%
Source ↗+0.63%+1.86%no+3.44%+6.59%+0.55%+0.89%+0.53%
Source ↗+0.23%+0.21%no-0.87%-9.03%+0.52%+0.14%-0.38%
Source ↗-1.09%-2.52%no-4.43%+4.58%-1.62%-3.24%-0.79%
Source ↗+1.51%+2.41%no+0.34%+3.16%+1.60%+3.10%-0.46%
Source ↗+0.41%-0.04%yes-2.92%-25.58%+0.24%-1.58%-0.30%
Source ↗+0.06%+1.39%no-3.02%-18.75%+0.29%+3.83%+0.45%
Source ↗+0.29%+0.12%no-2.76%-12.29%+0.36%+1.03%-0.07%
Source ↗+0.77%+0.83%no-0.27%-0.03%+0.28%+0.93%+0.19%
Source ↗+0.30%+1.01%no+1.80%-2.16%+0.12%+0.21%-0.45%
Source ↗-0.77%-3.86%no+0.53%-13.89%-0.83%-4.52%-0.66%
Source ↗+2.95%+4.06%no+16.50%+19.84%+3.48%+4.66%+0.51%
Source ↗+0.18%+3.46%no+5.63%+13.14%+0.16%+2.52%+0.38%
Source ↗-0.05%-0.26%no-0.23%+13.99%+0.05%-0.41%+0.11%
Source ↗+0.14%+0.99%no-0.77%-3.81%+0.41%+1.05%+0.89%
Source ↗-0.27%+0.97%yes+0.60%-0.77%-0.29%+3.88%+0.20%
Source ↗-0.07%+0.45%yes+1.00%+4.66%-0.12%+0.25%+0.28%
Source ↗+0.31%-0.23%yes-0.04%+1.52%+0.46%+0.01%+0.34%
Source ↗+0.44%-0.20%yes-0.34%-3.75%+0.45%-0.61%-0.53%
Source ↗+0.08%+0.03%no+4.01%+3.04%+0.13%-0.04%-0.75%
Source ↗-0.18%+1.75%yes-3.16%+24.87%+0.27%+1.33%-2.13%
Source ↗+0.58%+0.38%no-0.07%-5.12%+1.41%+2.77%-0.09%
Source ↗-0.18%-0.24%no+1.80%-3.74%-0.03%+1.23%+0.35%
Source ↗+0.03%+0.69%no-1.12%-0.71%-0.24%+0.32%+1.64%
Source ↗-1.50%-2.39%no-2.13%-18.03%-2.06%-2.21%+0.17%
Source ↗-0.08%-0.06%no+0.42%-0.76%-0.33%-0.15%+0.92%
Source ↗+0.01%-0.20%yes-0.49%-1.26%+0.00%-0.35%+0.85%
Source ↗-0.90%-0.48%no+0.91%-0.37%-0.41%+0.45%+0.36%
Source ↗-1.26%-6.09%no-12.20%-5.93%-2.35%-6.09%-0.92%
Source ↗+1.07%+1.61%no+4.43%+18.49%+0.79%+1.15%-0.61%
Source ↗-0.99%+0.07%yes-1.27%-2.14%-0.92%+3.17%-0.33%
Source ↗+0.40%+0.02%no+0.05%+4.02%+0.52%+0.28%-0.25%
Source ↗+0.08%+0.12%no+0.78%+3.25%+0.18%+0.16%+0.65%
Source ↗-0.05%+0.36%yes+0.59%+9.61%-0.29%+0.62%-0.56%
Source ↗-0.38%-2.55%no-3.49%+24.53%+0.02%-2.44%-0.51%
Source ↗-0.37%+1.94%yes+2.53%-18.38%-0.63%+2.01%-2.01%
Source ↗-0.22%-0.08%no+0.36%-0.20%-0.98%-0.72%+0.11%
Source ↗-0.45%+0.37%yes+0.87%+3.79%-1.22%+1.78%-0.15%
Source ↗+0.42%+3.46%no+0.18%+5.13%+0.97%+6.26%-0.42%
Source ↗-0.01%+0.11%yes+1.31%+16.06%-0.04%-0.07%+0.15%
Source ↗-1.86%-1.93%no+0.39%+3.49%-1.98%-2.30%-0.34%
Source ↗-0.14%-1.98%no-4.32%-6.64%-0.71%-0.73%-0.61%
Source ↗-1.76%-1.22%no+0.67%+11.31%-1.94%-1.26%+0.54%
Source ↗-0.69%-0.14%no-6.38%+4.22%-0.65%-1.34%-0.29%
Source ↗-0.63%+0.30%yes+4.72%+17.93%-1.11%+1.67%+0.45%
Source ↗-1.13%-2.60%no+3.00%-15.05%-1.22%-2.85%+1.08%
Source ↗-1.93%-0.76%no+5.85%-0.29%-3.46%-0.82%+0.56%
Source ↗+1.41%+0.52%no+4.19%+15.40%+0.28%-1.42%+0.28%
Source ↗+0.68%+1.54%no+1.83%+1.01%+4.03%+1.01%+0.99%
Source ↗+2.72%+12.94%no+10.29%+10.97%+2.45%+12.98%+1.34%
Source ↗-1.22%-0.08%no-0.18%-3.02%––-0.87%
Source ↗-0.96%-3.97%no-12.00%+19.22%––+1.22%
Source ↗-1.11%-6.20%no-13.94%+0.06%––+0.54%
Source ↗+0.08%-2.27%yes-2.61%+8.18%––-0.04%
Source ↗+0.80%+1.49%no+1.99%+7.89%––+0.07%
Source ↗+0.05%-0.34%yes-2.26%-15.60%––+0.44%
Source ↗-0.02%-0.39%no+1.15%+11.04%––+0.00%
Source ↗+0.56%+2.64%no+4.20%+11.68%––-0.11%

BTC/ETH: Bitstamp price at the exact release minute; +5m to +4h use 5-minute candle opens, +24h and +1w use 1-minute opens; the path beyond +4h is interpolated from hourly candle opens. "× typical" compares the move with the average move over the same window starting at the same UTC hour on all days. GBP/USD: Federal Reserve H.10 noon New York fix. Click a release date for the official release.

FAQ

How does Bitcoin react to US retail sales?

Across 115 scheduled US retail sales releases since 2017 with Bitstamp data, BTC's median move in the first hour was +0.04% and the average absolute first-hour move was 0.54%, about 1.1× a typical hour at the same time of day. The first-hour direction had reversed by +4 hours in 32% of cases. BTC was higher one day later 53% of the time. Historical data only, not a forecast.

What time is it released in the UK?

Release date from ALFRED (St. Louis Fed); Census releases at 08:30 ET. The most recent release was at Thu 15 Oct 2026 13:30 UK time.